![]() However, they may influence the desire to buy a product.Įngagement is people interacting to content and potentially taking it further afield, its creating dialogue to form a relationship with followers.Įngagements have a greater chance of converting people to continuously follow and support the brand. ![]() ![]() Impressions are your followers being aware of the brand and increasing visibility but this has the possibility of being ignored. It's often better to get feedback from a small number of loyal engaged followers than to gather scattered feedback by fickle glances. High-quality content will gather engagement, regardless of how often it was viewed and how many impressions it generates. However, engagements are a mark of the quality of your post and gain you loyalty from followers. However the average engagement rate is only 2% for all impressions gathered, so it is important to focus on getting those initial impressions. This enhances the genuine reach and advances your business in the long run. If it is not something you are interested in already, you will never remember it.Įngagements are the prize, it’s the marketing equivalent of a conversation, you show the service, your viewer then takes it in and passes it on or actions it. Impressions are only the tip of the iceberg, just because you have seen something does not mean that you pay attention to it, or even acknowledge it. For instance, glancing at an ad in a shop window is an impression, how much do you remember of the last ad you saw? An impression is merely an interaction with a piece of content by an audience member. Much like algorithms in social media, every ad that you scroll past creates an impression for that product or service. Impressions are very different to engagement. When effort has been extended to click, comment or share this proves that the content is worth looking at. ![]() Engagement proves that you post has been understood and the message has got into the heads of the viewer. People can see your post, but with so many posts each day, how do you know it sinks in? Search engines are not the most accurate at putting the appropriate content in front of the most ideal people.Įngagement over detached views is key. You might think that the higher the number on your screen equals the more people you have reached….and therefore this is better? Or is it? It can be confusing to know what to aim for when targeting how to present your brand. When the world is full of figure and statistics. ![]()
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